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Matching medium and messengers to meet the masses
Thursday, December 8, 2011 from 7:00 PM to 9:00 PM (EST)
New York, NY
Reaching an audience that's already interested in science is a relatively easy thing to do. Reaching a broader audience, however, can be a serious challenge. Attracting and maintaining an audience outside the core of science enthusiasts requires a carefully crafted match of the medium and messenger. When and how should scientists and science communicators seek to highlight science issues to the general public? Should we be ready to respond and correct public misunderstandings or attempt to influence science policy? What material can be handled through social media, and what requires a more involved form of engagement, such as a science festival? Our panel has experience communicating with everyone from young kids to policymakers, and will discuss what they've learned about using different spokespeople and platforms to get their message out.
Darlene Cavalier is the woman behind the Science Cheerleaders.
Jamie Vernon, a science policy analyst.
Molly Webster, lead producer for live programming at the World Science Festival.
Kevin Zelnio is Assistant Editor and Webmaster for Deep Sea News and a freelance writer.
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When & Where
SpotOn NYC (#sonyc) is a monthly discussion series organised by Nature Publishing Group and Ars Technica and hosted at Rockefeller University. The organisers are Lou Woodley, John Timmer, Jeanne Garbarino and Joe Bonner.
More information about our events, including related blog posts and Storify and livestream archives can be found on the SpotOn website.